After last year's successful debut of the innovative new Ridgeline, Honda is returning to the Super Bowl. Last week, the automaker issued a press release announcing the television debut of the all-new, completely redesigned and reengineered 2017 Honda CR-V.
The Super Bowl is a fitting stage because the best-selling SUV of the past 20 years is also celebrating its 20th birthday. The CR-V was featured in two previous Super Bowls. In 2012, Honda launched the previous-generation CR-V, and in 2007, the automaker introduced the world to the third-generation model.
Available now, the all-new CR-V has its sights on being the clear benchmark in a crowded compact SUV segment thanks to bold new styling, a more premium interior, the model's first-ever turbocharged engine and a host of new features and technologies.
"The Super Bowl is the appropriate stage to introduce America to the bold and sophisticated new Honda CR-V," said Susie Rossick, Assistant Vice President, Honda Auto Marketing. "With the largest audience and reach of any single television event, the Super Bowl is a platform befitting the CR-V's status as the best-selling SUV in America, and the perfect place to celebrate CR-V's 20th anniversary."