A couple of weeks ago, during the Los Angeles Auto Show, Honda proudly announced that, for the third consecutive year, the automaker has been named the title sponsor of the 2017 NHL All-Star Game. During the announcement, NHL-great Wayne Gretzky made a special guest appearance for the unveiling of a custom-wrapped 2017 NHL All-Star Honda Ridgeline. As the game's sponsor, Honda will award an all-new Ridgeline to the game's most valuable player.
The 2017 Honda NHL All-Star Game is scheduled to take place on Sunday, January 29, 2017, at the Staples Center in Los Angeles. Honda's title sponsorship is the third consecutive for the automaker.
"Honda shares a love for the game of hockey with millions of fans around the world, and we are pleased to support the effort to host this ultimate showcase of the NHL and its incredibly talented players in our backyard," said Jeff Conrad, Honda's Senior Vice President & General Manager. "We look forward to working with the NHL to create some fun for fans throughout the 2017 All-Star Weekend including the intersection of Hockey and Hollywood that will be arriving at LA Live the last weekend of January."
Honda's all-star presence extends to the 2017 NHL All-Star Skills Competition, which is scheduled to take place the day before the game. On Saturday, January 28, the league's most exciting players will show off their best moves for the Honda NHL Breakaway Challenge.
"The 2017 NHL All-Star Weekend marks Honda's third straight year as title sponsor and demonstrates their commitment to hockey fans – both in Southern California and across North America," said Brian Jennings, NHL Executive Vice President and Chief Branding Officer. "Honda shares our goal to make each All-Star Weekend more entertaining than the last, and are amazing partners in the continued growth and success of the NHL."
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